AMMAN — Jordan’s tourism sector experienced significant growth in the first quarter of 2025, with international visitor numbers rising to approximately 1.5 million—a 13% jump compared to the same period in 2024, which recorded around 1.3 million arrivals.
Industry experts and analysts say the surge highlights the sector’s steady recovery, signaling renewed global interest in Jordan as a key travel destination. They credit the uptick to government initiatives simplifying entry procedures and targeted marketing campaigns promoting the Kingdom’s attractions.
Ahmad Odeh, a hospitality and tourism management specialist, called the growth a “positive indicator of the sector’s revival,” stressing tourism’s crucial role in bolstering Jordan’s economy.
Key factors behind the increase include recent policy changes, such as the Interior Ministry’s decision to allow residents of Gulf countries and other select nations to enter Jordan without prior approval—a move widely praised by tourism stakeholders.
Noura Hadid, a tourism development consultant, emphasized the impact of promotional efforts led by the Tourism Ministry, which have elevated Jordan’s global profile and reinforced its reputation as a unique and appealing destination.
While the figures are encouraging, experts urge sustained efforts to maintain growth. They recommend further investment in marketing, both domestically and internationally, as well as diversifying tourism offerings to attract a broader range of visitors.
Economist Waseem Hussein noted that improving regional stability has also played a role in boosting tourist confidence. “This reinforces Jordan’s position as a safe and attractive destination,” he said, calling for continued collaboration between the public and private sectors to ensure long-term growth.